Blue Buffalo - Holiday Treats Commercial
Strategy: Promote and drive awareness for Blue Buffalo’s unique treat shapes and packaging – competitors just repackage existing product. BLUE Treats are fun, tasty and healthy – something you and your dog will enjoy. Included in Life Moments – spike in treat sales during holiday are a result of people wanting to share that moment/time period with their pet. They’re part of the family.
My Role: Managing Senior Art Director | Creative Directors: Andrea Espach and Dan Sylvester | Content Director/Copy Writer: Michelle Yue | Production Company: Bodega/Northern Lights | Marketing Manager/Strategy: Pascal Rahardjo
Campaign + Creative Toolkit
Product and prop photography: Matthew Abourezk | Lifestyle and Pet Photography: Karen Morgan | Creative Directors: Andrea Espach and Dan Sylvester | Content Director/Copy Writer: Michelle Yue | Production Company: Bodega/Northern Lights | Marketing Manager/Strategy: Pascal Rahardjo