Yes, Pet Chef Campaign Online Video and Digital Ads
Strategy: Drive Master-brand awareness and encourage basket building in-cart by combining multiple Blue Buffalo products together into fun "recipes". Pet Parents can feel like "pet chefs" by making better bowls for their furry family members.
My Role: Creative Direction with Bear Grant (ACD) | Content Director/Copy Writer: Michelle Yue
Agency Partner: UM Global
Agency Partner: UM Global
PetSmart Kitchens x Blue Buffalo
Created as a custom quarter-turn of Blue Buffalo's Yes, Pet Chef campaign, the brand partnered with with PetSmart Kitchens to create content showcasing both dog and cat products.
My Role: Creative Direction | Content Director: Kate Canary | Marketing Lead: Patty Tagney | Retail Partner: PetSmart
Blue Buffalo - Holiday Treats Commercial
Strategy: Promote and drive awareness for Blue Buffalo’s unique treat shapes and packaging – competitors just repackage existing product. BLUE Treats are fun, tasty and healthy – something you and your dog will enjoy. Included in Life Moments – spike in treat sales during holiday are a result of people wanting to share that moment/time period with their pet. They’re part of the family.
My Role: Creative Direction | Content and Copy Director: Michelle Yue | Production Company: Bodega/Northern Lights | Marketing Manager/Strategy: Pascal Rahardjo
Blue Buffalo x Tastemade Holiday Online Videos
TikTok • Instagram • Facebook • Pinterest
TikTok • Instagram • Facebook • Pinterest
Strategy: Promote and drive awareness for Blue Buffalo’s treat portfolio and promote basket building by showcasing multiple SKUs in DIY online videos. Also drive awareness and sales for our holiday time exclusive treats.
My Role: Creative Direction | ACD Content: Michelle Yue | Media Partner: Tastemade | Marketing Leads: Katrina Oyanagi and Katelyn Sprunk
