Blue Buffalo IPO in Times Square
I worked one-on-one with the founders and high-level leadership and was the sole creative in charge of the IPO take-over of Times Square. I gained experience with the NASDAQ team and collaborated with them to develop all graphics for the IPO including animated digital billboards, branding the NASDAQ building, a pop-up retail space, event structures, street graphics and a dog diving rig.
My Role: Managing Senior Art Director | Creative Director: Joyce Novotny | Content Director/Copy Writer: Dan Sylvester | Production & Fabrication: Bigfoot Communications | Strategy & Direction: Bill Bishop Sr., Billy Bishop, David Petrie | Photography: Bruce Plotkin and NASDAQ