360° Campaign | Blue Buffalo - New Years 2021
It’s that time again. 2020 is gone, and 2021 is finally here. To welcome this new change, we make our resolutions to get rid of all the stuff that weighs us down and do all the things that lift us up. And we take the same approach with our pets. Time for pet parents to make their dog’s and cat’s lives brighter by making a switch to a healthy, delicious pet food they can count on – Blue Buffalo.
Strategy: Healthy resolutions are top of mind at the beginning of the year and consumers tend to make better choices from physical health to financial health. Healthy lifestyle choices that pet parents make often parallel the choices they make for their pets. Develop a digital reward promotional overlay to drive awareness and gain household penetration of BLUE’s flagship brands, encourage retailers to take on more inventories and encourage customers to purchase more products.
Art Direction and Mood board for Photoshoot
Uplifting, health conscious, inclusive, pet + pet parent bond, bright, vibrant, happy, candid, casual, active, wellness, wholesome, holistic, clean + natural.
My Role: Managing Senior Art Director | Creative Directors: Andrea Espach and Dan Sylvester | Content Director/Copy Writer: Michelle Yue | Photographer: Victoria Stevens | Marketing Manager/Strategy: Pascal Rahardjo
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